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Beacons in Smart Retail

Beacons are tiny sensors that run on batteries to send Bluetooth Low Energy signals to mobile devices close by. The signals are received by devices that have the specific store app sending the signal. This allows the app uses the information from a customer’s profile to provide personalized prompts that entice visitors to purchase an item.Bluetooth beacon technology is a modern convenience that allows store beacons to send a one-way signal to other smart devices. This capability allows people to relay information to specific people from a particular location. You can find suitable Bluetooth beacons at MOKO Technology at an affordable price.This technology has turned out to be a game-changer for brick-and-mortar stores providing a means to merge the offline market with online benefits. It affords stores to gather data, improve sales, improve marketing strategies, and build trust with prospects. This article discusses the various ways store owners can harness the power of Bluetooth beacon technology to improve their retail businesses.

Data Gathering Convenience

Since the Bluetooth Beacon can connect mobile devices, back-office systems, and applications, it can collect data to benefit you and your customers in diverse ways.

A Bluetooth Beacon can collect the following forms of information:

  • The sections in your stores/mall with heavy and low foot traffic/customer movement
  • Employees movement either in the stock rooms or on the sales floor
  • The level of engagement shoppers have for various items or merchandise in your store
  • Data on both first-time and repeat customers
  • Use of resources across the supply chain and in the store
  • The connection between frequency and length of customer visits to particular locations in relation to sales.

With this information, it will be easy to improve the store’s output and usability since it will enable you to enhance the layout and stalls to reduce wait time as you manage the flow of visitors.

Data Gathering Convenience

Proximity Marketing

Beacon technology is also valuable for proximity marketing. In this type of marketing, the store apps will send promotional notifications to customers passing by the store. This prompts the customer to visit the store and purchase while they are close to the store.

In addition, the apps can also detect any store visitor who exits without buying anything. Using the beacon technology, you can use your store application to send a message to these people to entice them to buy something before leaving the store area. These customer-recalls can quickly increase sales by suggesting items that the customer has previously shown interest in.

You can also use beacons to send customer feedback forms to rate their experience. This will give you much insight into what you can do to ensure the prospects enjoy their time in your store.

Proximity Marketing

Enhanced Store Navigation

There are several benefits to reap from connecting your beacon technology to your store’s Google Ads account. It will enable you to keep track of your paid advertising strategies and their effectiveness in relation to your sales.

Additionally, linking your beacon to Google will put your store on Google Maps, making it easier for prospects to find your store. It will also allow you to collect review, photos, and other information from individuals who visited your store. This will make it possible to inform your customers of the best time to visit as they plan their day.

Enhanced Store Navigation

Increasing In-Store Conversion Rates

Another way to benefit from Bluetooth Beacon technology is by guiding the customers around the store. Since it can be challenging for a customer to find what they need in a large store, Beacons can work alongside the store app to show the customers the location of the products.

By creating a shopping list in the app, the beacon will automatically direct them towards the items in real-time while showing them how close they are.

Additionally, the applications can also facilitate cross-selling by suggesting to the customers some additional products that go hand in hand with those they are purchasing.

Increasing In-Store Conversion Rates

Building Trust with a Loyalty Program

While customers seek out more information on a product in the store, beacon technology sends out various promotions. This works as an attempt to promote a sense of reliability. As you promote your store items to customers who need them, you will distinguish your brand from competitors. This will work in your favor since it could cause your customer to choose you over other product providers.

Offers, discounts, and other rewards connected to in-store purchases made through the store app could be another way of encouraging customer loyalty.

Building Trust with a Loyalty Program

Mobile Payments

Beacon technology can eliminate the need for queuing since it allows customers to pay for the items from their accounts. These cashier-less stores allows your customers to walk into the store, pick up what they need, and walk out. The bill is deducted from the account, facilitating a time-saving customer experience.

Mobile Payments

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