Why You Should Choose TI Beacon

Why You Should Choose TI Beacon
Why You Should Choose TI Beacon

Driven by the tide of IoT, Bluetooth technology has received more and more attention in recent years. As one of the leading companies in the Bluetooth chip market, Texas Instruments provides a variety of Bluetooth chip solutions. Meanwhile, Bluetooth beacons based on TI chips are gaining popularity in a wide range of applications. If you’re new to TI Bluetooth beacons, it can be overwhelming to navigate the wide range of options and features available. In this guide, we’ll explore all you need to know about TI Bluetooth beacons, including their applications, how to select the right beacon for your project, and the differences between TI beacons and Nordic beacons.

What are TI Bluetooth beacons?

TI Bluetooth Beacon is a small wireless device that transmits BLE signals at regular intervals. When a smartphone or tablet enters within range of the Beacon, it receives the signal and uses it to determine its location. This information can be used to provide a variety of services, such as indoor navigation, asset tracking, and proximity-based marketing.

The TI Bluetooth Beacon works by transmitting a unique identifier that can be recognized by compatible mobile devices. The device then uses this identifier to determine its location and provide relevant information to the user. This information can be customized based on the needs of the user, such as providing directions to a specific location within a building or displaying promotional offers based on the user’s location.

Benefits of TI Bluetooth beacon

With their low energy consumption, high accuracy, and ease of use, beacons are an attractive solution for a wide range of businesses. If you’re considering using TI Bluetooth beacons in your project or application, it’s essential to have a comprehensive understanding of their benefits. The following part will show you the prominent benefits of TI beacons.

  • Cost-effective: TI Bluetooth Beacons are cost-effective compared to other location-based technologies, making them an attractive solution for a wide range of businesses.
  • Easy to implement: TI Bluetooth Beacons are simple to set up and implement, making them a hassle-free solution for businesses that want to quickly start providing location-based services to their customers.
  • Energy-efficient: TI Bluetooth Beacons use BLE signals, which are known for their low energy consumption. This makes them an ideal solution for businesses that want to provide location-based services without sacrificing battery life.
  • High accuracy: TI Bluetooth Beacons use advanced algorithms to determine a device’s location with high accuracy, making them a reliable solution for indoor navigation and other location-based services.

A comparison of TI beacon and Nordic beacon

TI and Nordic Semiconductor are two major companies that offer Bluetooth Low Energy (BLE) chips. BLE beacons based on TI and Nordic chips can be used for a variety of applications, such as location-based services, asset tracking, and indoor navigation.

In terms of the Bluetooth chips used, TI beacons are built on CC25xx and CC26xx chips, while Nordic beacons mainly use the nRF51/52 series of chips. While both options offer features such as low power consumption and built-in security, the various chip configurations can support different Bluetooth versions and beacon applications, making it important to select the most appropriate choice for a specific project.

Another key difference between TI beacon and Nordic beacon is their software development kits (SDKs) and pricing. Both TI and Nordic beacons are competitively priced, with a range of options available to suit different needs and budgets. The optimal choice between TI and Nordic beacons will depend on the specific requirements of the application, such as range, power consumption, and compatibility with other devices. Therefore, it is essential to evaluate your specific needs to determine the best suitable Bluetooth beacon for your project.

ProtocolIntegrated ProcessorFlashRAMPackages
TI CC2540/2541BLE 5.08051256 KB8 KBVQFN40
TI CC265xBLE 5.232 MHz Arm Cortex-M4352/704 KB88/152 KBVQFN40/VQFN48
TI CC2640BLE 5.132 MHz Arm Cortex-M3128 KB20 KBVQFN32
Nordic nRF51822BLE 4.216 MHz Arm Cortex-M0128/256 KB16/32 KBQFN48
Nordic nRF52832BLE 5.3 64 MHz Arm Cortex-M4 with FPU512/256 KB64/32 KBQFN48

Different applications of TI BLE beacon

TI Bluetooth beacons have a wide range of potential applications, and their versatility makes them suitable for use in various industries, including retail, logistics, and healthcare. These smart Bluetooth beacons provide precise location information, enabling businesses to offer location-based services to customers. Here are the top use cases of TI BLE beacons.

Proximity marketing: retailers can use TI Bluetooth beacons to deliver personalized promotions and offers to customers based on their location within a store.

Asset tracking: Real-time asset tracking, such as vehicles, equipment, or inventory, can be achieved through the utilization of TI Bluetooth beacons. This helps companies improve their supply chain management and reduce losses due to misplacement or theft.

Indoor navigation: In large buildings or complexes such as airports or hospitals, TI Bluetooth beacons are useful for indoor navigation. They provide location-based information that helps users locate their desired destination quickly and efficiently.

How to select a suitable TI Bluetooth beacon

When selecting a suitable TI beacon, there are various aspects to take into consideration to ensure that the device meets the specific needs of the project. The following are some key considerations when selecting an ideal TI Bluetooth beacon:

Power Consumption: TI Bluetooth beacons offer low power consumption, but it’s essential to choose a beacon with the appropriate power usage for your project requirements. Consider the frequency and duration of use, as well as the battery life of the beacon.

Range: TI Bluetooth beacons have different ranges, which may be affected by factors such as the environment, obstructions, and interference. Consider the specific range needed for the application and choose a beacon with an appropriate range.

Compatibility: Ensure that the TI Bluetooth beacon is compatible with the other devices and systems in the project. Check the supported protocols, such as iBeacon or Eddystone, and whether the beacon can communicate with the target devices.

Programming and Configuration: TI Bluetooth beacons can be programmed and configured for specific applications. Consider the ease of programming and configuration of the beacon and whether it is compatible with the development tools that will be used.

Price: TI Bluetooth beacons are competitively priced, but it’s essential to consider the price when choosing the best device for the project. Consider the budget and balance the features needed against the cost of the beacon.


Written by ——
Share this post